Toast
TOAST is a new event production company, based in the South Coast of England. TOAST needed to communicate their capabilities clearly, with three additional criteria: they wanted to stay local; they wanted to attract small, first-time clients; and they were unable to use photos from previous events, due to copyright reasons.
To vividly showcase their capabilities I made a little ‘toast island’: a place where anything was possible, and everything was planned, down to the smallest detail.
This design was fortunate enough to win Gold at the Indigo Design Awards, Gold at the Architecture & Design Collective Awards and Bronze at the World Brand Design Society Awards.
Environment
TOAST offers six different event packages, and so toast island was broken into six sections: each one drawn out like a little, explorable environment.
The illustration style I used, isometric pixel art, is the language of management simulation games; designed to communicate both the company’s detail-oriented nature and to make the process of working with them seem approachable. Management simulation games—games like Rollercoaster Tycoon, Project Hospital, and Habbo Hotel—all allow the user to have huge freedom and total control: a feeling I wanted to evoke within potential clients.
WhatsApp is a major part of regular communication with clients, vendors, and peers; so—to keep all interactions themed and distinct—I created a series of digital stickers.
Every part of the client experience is designed for: from initial point of contact, to the day-to-day communication, to post-event, commemorative swag.
Swag
To make TOAST more memorable, and to try and turn clients into fans, I designed post-event swag that people would actually want to keep. Flight case stickers, tote bags, and crew shirts … all with that TOAST style.
