Unicorns indeed. Can I interest you in a promotional campaign that rebrands everything around you as part of an immersive language test?

EF Course Selector: a fun personality test that matches you with your dream course!
 

EF Course Selector

The brief: to create a website with four drop-downs to tell 14-17 year old (potential customers) about the new English course categories.

The solution: a vibrant short survey website that used absurdism to engage with the users. The website was promoted with a full social media push and EF sales staff were provided with a series of tools and merchandise to take to academic fairs, festivals and other events.

The team: Art Direction: Jon McKenna, Copywriting: Michael Kirwan, Design: Tim Ames.


 
EF Course Selector: a fun personality test that matches you with your dream course!
EF Course Selector: a fun personality test that matches you with your dream course!
Promotion for EF Course Selector: a fun personality test that matches you with your dream course!

©EF Education First


 

Contact Me

Have any questions about this project? Email me at hi@misterames.com or with the form below. Get in touch!