Unicorns indeed. Can I interest you in a promotional campaign that rebrands everything around you as part of an immersive language test?
EF Course Selector
The brief: to create a website with four drop-downs to tell 14-17 year old (potential customers) about the new English course categories.
The solution: a vibrant short survey website that used absurdism to engage with the users. The website was promoted with a full social media push and EF sales staff were provided with a series of tools and merchandise to take to academic fairs, festivals and other events.
©EF Education First
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